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3 Marketing Tactics to Try in 2023

We’ve been incorporating new tools and tactics into our content marketing and we’re sharing so that you can try them out, too. These are the 3 marketing tactics you should try this year:

Influencer Marketing

You’ve heard about it, but have you tried it yet?

Collaborate with a trusted industry influencer to help share your message in an authentic way by having them create & share short-form videos on their platforms.

Just like all marketing, it takes time and effort to find your ideal influencers and lock in a collaborative partnership with them, but it will be worth it in the end.

Resources to start finding your influencers:

YouTube Channel

YouTube has always been one of the biggest search engines, and that isn’t changing anytime soon.

As of January 2023, YouTube is the second most-used social media platform worldwide (next to Facebook).

Use YouTube to build your own channel of videos for your brand, or integrate YouTube influencers into your marketing campaign.

Resources to start building your YouTube plan:

AI Text Generators

While the waters are still murky around Artificial Intelligence and its place in the business world, we’ve found that AI text generators are great for helping create outlines and first drafts of written content like blogs, social media posts, website copy, and more.

You’ll need to customize the AI writing to flesh out facts and add your brand voice, but it’s a great starting point when you’re looking at a blank page.

According to Hubspot, “More than 80% of industry experts integrate some form of AI technology into their online marketing activities.”

Give it a try. AI can help you work smarter, not harder.

AI text generators to try:

Which one of these marketing tactics will you try next?


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